Social Analytics at
Viacom uses Crimson Hexagon’s platform to uncover consumer insights from social data to drive strategy. These pages are designed to guide you on your social analytics journey.
Customers just like Viacom have teams and departments working across the enterprise to understand how consumers feel about their brand and products by tracking the nuances of emotion and sentiment in social conversation.
The platform enables users to build monitors and analyze their custom queries.
Typical Use Cases
Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis ·
Measuring Campaign Effectiveness
Data library of 1.2 Trillion+ posts from
Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!
Viacom Q1 2018 Business Review
This Powerpoint was presented to Viacom by
Liz Lattanza, Customer Success Manager at Crimson Hexagon.