June 7, 2018:Dominic McGregor, chief operating officer of Social Chain Group, gives his views following Mental Health Awareness Week. Awareness of mental illness is now at an all-time high and one of the most discussed topics amongst the 18-34-year-old demographic, according to figures from the social insight tool Crimson Hexagon.
June 7, 2018:Researchers found that for any given day, all it takes is three news sources — and these do not have to be major media outlets — reporting on a major national policy topic to push discussion of that topic up by 62.7%. Researchers used Crimson Hexagon to acquire the research.
May 4, 2018:The journal took a look at the social media buzz surrounding each of the horses competing in the 144th Kentucky Derby on Saturday. Crimson Hexagon data was referenced from The Crimson Post.
May 1, 2018:MDC Partners agency Doner is launching the Consumer Connections practice to help clients better understand data and consumer behavior. This practice will also expand Doner’s relationship with AI consumer insights firm Crimson Hexagon as well as its partnership with Michigan State University’s Media and Advertising Psychology Lab to test and measure both behavioral and physiological responses to content.
May 1, 2018:Crimson Hexagon's headquarters are located right in the Seaport District. After walking out of the striking looking reception area, you can see that Crimson Hexagon fosters a synergistic community with an open floor plan. The section of their office, dubbed "The Arena," showcases the company's collaborative culture. Take a look in the slideshow below!
April 16, 2018: Barry Reicherter, executive vice president and senior partner/director of insights at Finn Partners, provided attendees with three key priorities for monitoring social before, during and after a crisis and an artillery of programs for each. Crimson was mentioned as a "robust brand analysis search platform".
April 12, 2018:Facebook has engaged a team of academics, led by Crimson Hexagon co-founder and Harvard professor Garry King, to develop a model to better understand the implications of social media and digital technologies - starting with Facebook's impact on upcoming elections.
April 12, 2018:Crimson Hexagon’s Founder and Chair of the Board, Dr. Gary King, has developed an innovative model between independent academic researchers and Facebook to better understand the implications of social media and digital technologies in the world, starting with the impact of social media on elections and democracy.
April 4, 2018:The photo-forward platform is the “friendly” social media app—that also happens to be owned by Facebook. Will recent scandals have any effect on Instagram? And can the app avoid the data controversies that have plagued its parent company?
March 23, 2018:Brunch is big in the US, and that's likely due to the adoption from the UK. The analytics firm Crimson Hexagon crunched social media data and found that the after-church brunch is still popular in the Midwest and South in America.
March 8, 2018:Crimson Hexagon is referenced in the conversation related to Parkland student leveraging the power of social media to influence and control the story related to their participation in the gun control debate. Their voices produce 8.7 times the volume of Twitter conversation than the other top tweeters about guns.
March 2, 2018:Stephanie Newby, CEO of Crimson Hexagon, writes using the #BoycottNRA movement as a lens to explore that broader question as well as provide data to show how brands risk alienating their audience — and even suffer financial ramifications — by ignoring consumer-driven political debates.
February 26, 2018:Deep learning can help customer insight teams advance rapidly in their mission to understand their customers. Crimson Hexagon is mentioned as one of the social media monitoring companies that provide image analysis as part of their solutions.
February 24, 2018:Articles discusses the launch of the new LAFC jerseys. That may already be happening. According to data gathered by Crimson Hexagon, a social-media analytics company, the emotion most commonly associated with the LAFC brand is joy, which was chosen more than 10 times as often as any other response.
February 15, 2018:US social media analysis firm Crimson Hexagon has broadened its portfolio with the addition of consumer insights driven by artificial intelligence. CEO of Crimson Stephanie Newby is quoted.
February 16, 2018:Using social media data to measure the impact of marketing campaigns is a thing of the past. Crimson Hexagon, CMO, Lou Jordano shares how marketers can use this data to uncover consumer insights.
February 14, 2018:Crimson Hexagon, the leading provider of AI-powered consumer insights, recently announced record financials, as it closed its books for 2017. Revenue was up globally as well as in each geographic theater. In the last six months of 2017 alone, the company more than tripled its number of customers with annual contract values (ACVs) of $100,000 or more. Crimson’s momentum is the result of a healthy global mix of both new and existing customers – including General Motors, Virgin Atlantic, and Samsung – and a market hunger for the most accurate consumer insights.
February 9, 2018:Lou Jordano, CMO at Crimson Hexagon discusses choosing a social media influencer and the 3 questions you should ask yourself, with data to support your hypothesis before deciding on an advocate.
January 31, 2018:According to Crimson Hexagon data cited by the Nestlé-owned brand, nearly 80% of all online posts about carryout and delivery last year were not positive. That statistic was the catalyst behind DiGiorno’s recent experiment, which sought to show that partygoers are happier when a pizza is baking in the oven than when they’re waiting on a delivery order.
January 31, 2018:President Donald Trump’s 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump’s first address to a joint session of Congress last Feb. 28. Crimson Hexagon is referenced for the collection of social media analytics data regarding the event.
January 29, 2018:Article discusses how Based on a survey of over 200 (mainly U.S.) industry professionals, in Q4 2017, the report concludes that an astonishing 75% of brands reported at least one brand-threatening incident in the past year. Errol Apostolopoulous is mentioned in relation to image analysis used for deep learning and to identify brand problems.
January 29, 2018:On Tuesday January 30, TicToc by Bloomberg, the first and only global news network built for Twitter, will bring live coverage of President Trump’s first State of the Union address to Twitter. Throughout the livestream of the address, TicToc will summarize major themes, pull in live contextual information, and provide sentiment analysis of Tweets based on data from social analytics company, Crimson Hexagon, so viewers can quickly get smart on the social commentary around the news.
January 29, 2018:Researchers from the Graduate School of Political Management’s PEORIA Project decided to release their findings on the #MeToo movement in tandem with the second Women’s March Jan. 20. Crimson Hexagon a Boston-based analytics company that tracks social media use, partnered with GSPM on the project using analytic tools to filter out any spam in the research results. The company has data on all of the billions of public conversations dating back to 2010 from social media platforms like Twitter, Instagram and Facebook.
January 24, 2018:Article discusses the 157 top Artificial Intelligence platforms that can help you grow your business. They've broken them into different categories so you can scroll through and focus in on the categories that are most important to your business. Crimson Hexagon is listed under AI Platforms that Improve Your Social Media Campaigns.
January 25, 2018:There is no doubt that social media plays a vital role, and the Middle East has become an active participator in global social media conversation. The region posts more than 17 million times a day on Twitter, according to research by Crimson Hexagon, and this is testimony to the importance of social media to consumers’ purchasing behaviour and the great impact it has on companies’ marketing and communication strategy shift towards social media marketing, as well as their heavy investment on these platforms.
January 22, 2018: MeToo is an old idea: that survivors, sharing their stories of sexual harassment and abuse, can change society for the better. But last fall, in the wake of sexual misconduct allegations against producer Harvey Weinstein and others in Hollywood, media and other industries, this idea went viral in a way that, instinctively, felt different. A new Twitter analysis from social media analytics firm Crimson Hexagon and the PEORIA Project of George Washington University’s Graduate School of Political Management, shared with The Washington Post in advance of publication, indicates just how right that instinct was.
January 22, 2018:Crimson Hexagon data regarding POTUS's tweets occurring during the early hours of each day, typically around his favorite television show "Fox and Friends", is referenced within the article in the box titled "Tweeting a dawn".
January 19, 2018:Lou Jordano, Crimson Hexagon's CMO, discusses the three common mistakes companies make when choosing a social influencer, and what they can do to make the best influencer choice possible.
January 19, 2018:An analysis of 25,000 tweets sent over the past four years shows how Donald Trump has changed his Twitter usage since becoming president and suggests that there is a method to the madness. Crimson Hexagon is referenced as a source for social media analytics data.
January 18, 2018:In the latest report entitled Global Social Business Intelligence Market 2018, Crimson Hexagon is listed as Prime Seller of in market, along with Oracle, SAP, SAS Institute, Adobe Systems, Beevolve, Clarabridge, Evolve 24, Google and HP.
January 12, 2018:In October 2017, YouKnow Digital, in partnership with consumers insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report, focused on four key industries undergoing significant change: Travel and Hospitality; Technology and Entertainment; Fitness and Sport; and Automotive. Compiled from a dataset of approximately 1.5bn public posts, they looked at local data from 2012-2016, across Twitter, Facebook and Instagram, as well as blogs and forums in some cases.
January 11, 2018:Attendees, exhibitors and even the CTA itself expressed a range of sentiments related to the #CESBlackout. Social media analytics company Crimson Hexagon parsed Twitter data and found that, by Thursday morning, nearly 4,200 tweets had been posted about relating to the incident. According to an email I received the company, 53.8 percent of those tweets can be characterized by joy, 18.9 percent by anger and 17.8 percent by sadness.
January 3, 2018:In analyzing the data relating to Trump’s North Korea-related tweets, we can see that he gets nearly 2.5x as much traction in Replies as all his tweets, notes social media insights firm Crimson Hexagon. And yesterday’s nuclear button tweet also saw more than 2x traction in Replies than all Trump’s North Korea-related tweets since July 1, 2017.
January 3, 2018:With the surplus of content and media in the market, it’s critical for your brand to be relevant and stay relevant, and relevance starts with social data. Social platforms like Crimson Hexagon allow marketers to build very targeted audience listening panels using Boolean queries in order to understand conversations online. They also allow you to upload targeted audiences for ongoing analysis and monitoring.
January 3, 2018:Other Japanese writers and journalists have begun speaking out too in the #MeToo movement. Social media analytics company Crimson Hexagon reports that tweets about #MeToo in Japan shot up on Dec. 17, after Hachu published her accusatory post.
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