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    In-depth stories on social media analytics and consumer trends

Analyst Reports

Where is Crimson Hexagon’s place in the social data landscape? Here are some guides that highlight our tool and what it can do for your team in the comparative marketplace.

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The Future Of Social Intelligence Is In The Enterprise, Not Marketing
March 1, 2018: B2C marketers must realize the next stage in social intelligence maturity: merging all types of social data with other data streams and incorporating them into business intelligence models to build more complete customer profiles.
The Total Economic Impact™ of the Crimson Hexagon Platform
January 1, 2017: In this study, Forrester spoke with industry experts and current Crimson customers to assess the economic impact of adopting the Crimson Hexagon social media analytics platform.

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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