January 4, 2016:As we move into 2016, it’s clear that we need mechanisms to better understand the impact and resonance of visual content on the web, and in fact companies such as Oracle, Crimson Hexagon, Tracx, Synthesio have partnered with emerging visual analytics companies such as Ditto and Piqora to that end.
November 17, 2015:Marketing technologies are getting smarter and promise to fundamentally improve core marketing activities. This research shows digital marketers how to seize the opportunities a new generation of marketing technology will create.
October 26, 2015:This analysis profiles 13 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.
March 11, 2015:Digital CRM technologies that drive growth and elevate the customer experience top the list of CEOs' investment priorities for the next five years. Data and analytics tools that facilitate consistent, contextual interactions across all communications channels help provide market differentiation.
February 12, 2015:As the business use of social media for CRM becomes a cross-industry standard, IT application managers should assist the marketing, customer service, sales and digital commerce organizations in making investment decisions on technology. The power of social lies in its impact on the business.
January 11, 2015:This report outlines the vendors necessary to support social intelligence initiatives and breaks down the crowded listening platform landscape, provides an overview of top offerings for enterprise customers, and highlights 11 vendors that we evaluated as part of the 2014 Forrester Wave™ on this topic.
January 5, 2015:In this report, Forrester discusses how your social data can improve your overall social marketing effectiveness — and describes the actions you can take today to get started. This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
October 29, 2014:This analysis profiles 17 vendors of tools used to analyze interactions on public-facing social media. IT leaders can use this guide to gain an understanding of the social analytics landscape and vendor-specific functionality.
January 22, 2014:In Forrester's 27-criteria evaluation of enterprise listening platform vendors, we identified the 11 most significant software and service providers in the category and researched, analyzed, and scored them.