The discussion about cord cutting is skyrocketing
What Can Social Media Data Tell Us About Emerging US Consumer Trends?
Have smartphones replaced video game consoles? Is ridesharing changing the way Americans commute? How is the rise of digital payments changing consumer preferences?
Understanding the ebbs and flows of consumer sentiment is essential for helping brands make the right decisions about launching campaigns, reaching new audiences, and curating their brand image. But trends, by nature, are notoriously difficult to predict; by the time a brand catches up it’s often too late.
Luckily, social media data offers a real-time window into the mind of the US consumer. We analyzed millions of social media conversations over several years to understand emerging consumer trends and opinions in Entertainment, Technology, Transportation and Personal Finance.
Cord cutters, streaming services, mobile gaming and more & entertainment
In the last decade, the entertainment industry has become more fragmented and personalized. Blockbuster movies and must-watch TV shows still exist, but they’re quickly being drowned out by customized streaming content and mobile gaming.
Spending habits, credit preferences, mobile banking and more
Today’s consumers view their personal finances through their phones. Whether it’s buying groceries, paying back friends or even trading stocks, the phone has become the default tool for modern finances. How do these changes affect related companies like credit card providers and banks? What can social media conversations tell us about consumers’ shifting money habits.
Virtual reality, privacy concerns, digital payments and more
In many ways, it seems like we are in a golden age of personal tech. Virtual reality is unlocking new entertainment possibilities and digital payment options are making commerce easier than ever. But, as always, there’s a dark side to these advances, specifically fears about hacking and privacy invasion. What can social media data tell us about consumers’ mixed reactions to the ever-changing tech landscape?
Read the full tech report here
Key Tech Highlights
Car preferences, ride sharing and the rise of scooters
Consumers are quickly moving away from traditional concepts of car (and bike) ownership, as ridesharing gains steam. And it’s not just cars — bike- and scooter-sharing companies have started showing up across American cities. Are US consumers on board? What are their expectations for the future of transportation?
Consumer Packaged Goods
Alcohol, cosmetics, environmentally friendly packaging, and more
The CPG industry is home to both quick-changing trends and set-in-stone leaders. But consumers are changing their opinions about these products. Makeup leaders like MAC and Revlon still lead, but celebrity-owned brands like Kylie Lip Kits are on the rise with young consumers. Rosé wine has begun increasingly popular, and other alcohol brands have taken notice.
What can consumer opinions tell us about the changing trends in alcohol, makeup, and packaging?