Triad Retail Media uses Crimson Hexagon’s platform to better understand the voice of the consumer in order to help us reach the right customers, deliver the right messaging and drive sales.  These pages are designed to help you better understand how social media listening works and how the information can be used to drive sales and add to post-campaign reporting.

Social listening insights can be used to better understand whether consumers perceive a product positively or negatively, who is posting about a brand or product on social media, what keywords or images are resonating with consumers and what is driving purchase intent.

Social listening insights can also be used compare a brand or product to its competitive set and measure their share of voice on social media.

Social Insights Overview

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Social Listening Checklist

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Social Insights Infographic

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Additional Resources