Crimson Hexagon for the Travel Industry
The voice of the consumer has tremendous power in the travel industry. What your customers say about their experience, whether through reviews, social posts, travel blogs or any other source, directly impacts future business success or failure. Travel and hospitality businesses need to listen closely to voice of the consumer across every online source. Crimson Hexagon allows travel brands to uncover consumer insights to understand what travelers want and how keep them coming back.
We’ve been working with Crimson over a year now, and it’s been a really good partnership because it provides us with a lot of insights that we can build on to evolve our campaigns, to really get to that millennial consumer that we are trying to target.
-Ana Sofia Ayala Valverde, Director of Social Media and Content Marketing, Royal Caribbean