Tom Brady Scores on Social Media for Super Bowl LIII

02.4.2019 | Sports

Super Bowl LIII was full of memorable moments, though some deemed the lowest-scoring game slow. With a litany of ads ranging from entertaining to serious to weird, iconic pop culture references, and an eyebrow-raising halftime show that was lambasted by many, the game was more than the football-playing that occurred on the field. And plenty aired their thoughts on Twitter: the Super Bowl generated 4.6m tweets the day of the game.

Patriots quarterback Tom Brady set a record for most Super Bowl wins by NFL player and also took the crown for most discussed Super Bowl topic on social media, garnering 164.8k posts. SpongeBob made an appearance at the halftime show as a tribute to its creator Stephen Hillenburg, who passed away last November. The audience reception to SpongeBob was far warmer than it was to Maroon 5, who headlined the halftime show. Many blasted the band on social media for being lackluster and pointed out frontman Adam Levine’s shirtlessness, drawing comparisons to the backlash Janet Jackson received for a wardrobe malfunction caused by Justin Timberlake when they performed at the halftime show in 2004.

Of course, ads play a major role in the Super Bowl. The Washington Post’s ad received the most social buzz for its message to honor journalists.

Using image analysis, we found that the most popular brands besides the NFL are Adidas and Bose.

For more on Super Bowl advertising, read our blog post Was Your Last Ad Campaign ‘Worth It’?