‘Shallow’ Performance at the Oscars Left Social Media Drowning in Emotions

02.25.2019 | Culture

It’s awards season and the Oscars is perhaps the most highly anticipated awards ceremony. Honoring the best of film, audiences turn on their TVs or log onto social media to check out the red carpet fashion, take in the performances, and see if they correctly predicted the winners. Looking at an hourly breakdown on the day of the Oscars, conversation started to take off at 5pm, as red carpet coverage started. Marie Kondo, in particular, sparked joy. At 5pm, there were 162k posts about the Oscars. By the time the ceremony started at 8pm, the social conversation volume shot up to 1.1m. But it wasn’t until 10pm, when Lady Gaga and Bradley Cooper’s sentimental rendition of ‘Shallow’ sent social media spiraling, generating 1.6m posts.

While Lady Gaga and Bradley Cooper stole the show with a combined 699k posts, there are other celebrities that drove the social conversation during the Oscars. Rami Malek drew buzz for winning best actor for his lead role in Bohemian Rhapsody. Regina King, who won her first Oscar for best supporting actress for her role in If Beale Street Could Talk, was one of the seven black artists who won an award at this years Oscar’s, signifying some progress in diversity.

As far as films go, Bohemian Rhapsody was the most discussed. The Freddie Mercury biopic won multiple awards. Social media was joyful that Black Panther won awards. However, many were confused and disappointed in Green Book’s best picture win.

For more on movies, read our blog post Can Hollywood Lure Consumers Back to the Movies?