On Dec. 10, TIME Magazine unveiled their pick for the 2018 Person of the Year: The Guardians. The Guardians is what TIME Magazine calls a group of journalists (Jamal Khashoggi, Maria Ressa, Wa Lone, Kyaw Soe Oo, and the Capital Gazette staff) that reported on challenging topics and were targeted as a result of their work. Khashoggi, who critiqued the Saudi government, was murdered. Social media discussed the brutal treatment of journalists, risks associated with reporting on certain topics, and freedom of the press.
On a more lighthearted note, readers also had the chance to vote for their Person of the Year. When the poll ended, BTS topped the list with 9 percent of the vote. During the voting period, BTS led the discussion, with 80 percent share of voice. Robert Mueller was more discussed than Planet Earth to win Person of the Year on social media, but Planet Earth came in second place on the poll with 9 percent of the vote, just behind BTS.
As shown here, a brand or celebrity’s audience plays an important role in shaping the social conversation. For more, read our blog post What is Audience Analysis.