Yesterday, JetBlue and Southwest airlines were voted the airlines with the best frequent-flier programs. Surveys are insightful, but we wanted to see if the findings held true among a much larger group: social media users. According to social conversation, JetBlue and Southwest remain the top rated frequent-flier programs, but JetBlue dominates the industry in terms of consumer sentiment, at 90% positive. United takes last place with only 24% positive sentiment.
However, United is the most discussed program, followed by Delta. While neither of these programs come out as favorable, it does appear that plenty of people are still using them.
To learn more about airline trends, read our report: Which Airline Owns the Sky on Social?