People go to extreme lengths on St. Patrick’s Day. Drinking in the morning, dyeing their pets green, and donning the most excessive green accessories. The St. Patrick’s Day conversation on the holiday generated 1.2 million social posts. Looking at how the discussion unfurled throughout the day, the volume peaked at 12pm at 94k posts. Looking at image analysis, the top logo identified is Guinness. Naturally, the Irish stout is a favorite on this heavy drinking holiday. Jameson Whiskey is also a popular choice. Sports teams like Boston Red Sox and Washington Redskins were featured heavily in images.
For more on beer, read our blog post Analysing Europe’s Craft Beer Revolution