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    In-depth stories on social media analytics and consumer trends

Social Analysis of Key Trends in the CPG Industry

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When consumers walk the aisles of their local supermarket, how do they choose which items to put in their carts? Which brands earn their loyalty and which do they shun? What emerging trends are affecting their purchase decisions?  

The answers to these questions can be found in social media data. More and more modern CPG brands are turning to social media analytics to help them understand consumer opinions on everything including the most hated and loved ingredients, brand comparisons, emerging trends, and much more.

Read the full CPG Trends Report

Navigate to a Topic:

Food & Nutrition

Beverages

Cosmetics

Surface Cleaners

Grocery & Nutrition Trends

How are consumers’ eating habits changing?

The American diet has changed a lot over the past decade.

As the market evolves with the consumer, there are many questions for brands to answer. Who is adopting these diet changes the fastest? How are preferences changing? Are food brands meeting consumer demand? What ingredients are consumers avoiding?

Read the grocery trends report

Groceries & Nutrition Highlights

  • Mom, with almost 3x more mentions than Dad.

    Which family member is mentioned most frequently in grocery store conversations?

  • Gluten-free.

    What’s the most popular diet trend on social since 2010?

  • Udi’s dominates the gluten-free conversation

    Which brand grabs the majority of gluten-free conversation?

Take our quiz about consumers’ eating and grocery shopping habits


Further reading on groceries and nutrition:

Gluten-Free: Fad or Fact of Life?

Where Do You Get Your Groceries? The Internet, Of Course

Yes, Americans Are Nuts About Almond Milk

Beverage Trends

What beverages and brands do consumer prefer?

 

Few industries change as quickly as the beverage industry.

Cold brew coffee, spiked seltzer, almond milk, craft beer — these are just a few examples of new or refashioned drinks that have exploded in popularity in the last few years.

So how can beverage brands keep up? The billions of consumer conversations about beverages on social media can help brands create and sell the drinks that people want.

 

Read the full beverages report

Beverage Highlights

  • Yes. The audience for white wine is younger, with nearly half under 24.

    Are white wine and red wine drinkers different?

  • Samuel Adams leads the way, as it is rated first in terms of both quality and selection.

    Which major beer company is viewed most favorably by consumers?

  • No. Men prefer iced coffee while women prefer hot.

    Do men and women like their coffee the same way?

Take our quiz about consumers’ beverage preferences

Further reading on Beverages:

Iced Coffee’s Cooler Cousin, Cold Brew

Is Sam Adams Still a Craft Beer?

What Are People Saying About Matcha Tea on Social?

Cosmetics Trends

What do consumers look for in beauty products today?

Shoppers today have high standards for their makeup.

With the huge variety of options for every type of cosmetics product, consumers have a lot of questions about what products to buy. Is this lipstick organic? Has this makeup been tested on animals? Can I use coconut oil instead of a chemical-based product?

Where are consumers asking these cosmetics questions? Social media.

Read the cosmetics report

Cosmetics Highlights

  • Urban Decay and Tarte lead the way, followed by Anastasia and Kat Von D.

    Which cosmetic brand generates the most conversation for being cruelty-free?

  • Coconut Oil.

    Which natural oil generates the most conversation for both health and beauty reasons?

  • Lipstick.

    Which piece of makeup is most frequently associated with animal cruelty over social?

Take our quiz about consumers’ opinions about beauty products

Further reading on cosmetics:

How Clean Is Your Makeup?

How Ipsy Beat BirchBox

Coo-coo for Coconut Oil

Surface Cleaner Trends

How do consumers feel about household cleaners?

For most people, household cleaning is an inescapable part of daily life.

But the cleaning products they use are far from constant. New brands come and go, and consumer demand for natural ingredients and increased child safety concerns are always evolving.

Consumers are constantly talking about these evolving trends on social media and forums and we can learn a lot about their preferences from these conversations.

Read the household cleaners report here

Surface Cleaner Highlights

  • Clorox, but Lysol is close behind.

    Which household cleaning brand gets the most flak on social for its smell?

  • Vinegar.

    Which alternative cleaning product is mentioned most on social?

  • Lysol and Clorox have the lowest sentiment scores on social

    Which is the least popular cleaning brand?

Take our quiz about consumers’ thoughts on cleaning products

Further reading on household cleaners:

Lysol’s Biggest Competitor Is…Vinegar?

The Rise of Natural Cleaners

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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