Crimson Hexagon for the Retail Industry
The retail industry is in the middle of a massive transformation. Ecommerce and mobile shopping continue to grow quickly while more brick and mortar stores are starting to close their doors. To stay ahead, you need to be able to identify trends first and understand the voice of the consumer. Crimson Hexagon provides the consumer insights that retail brands need to boost brand perception and sales.
HelioSight is my first point to sense check and a get an instant pulse on any of my social searches from tracking hashtags to more complex boolean. It’s my go-to location for a fast response and a quick overview when creating my searches.
– Simon Hayward, Customer Success Manager at John Lewis
Crimson Hexagon helps retail brands:
- Compare conversation about your brand to your top competitors and the rest of the industry
- Measure consumer perception of your brand and specific products
- Track the use of your logo in social media photos to find visual brand mentions
- Identify who is influencing the conversation about your brand and shopping in general
- Learn exactly how customers are using your products and why
- Understand how customers feel about the shopping experience in-store and online