Get the insurance insights you need
Crimson Hexagon helps insurance brands like Progressive utilize social data as a crucial source of customer experience and market intelligence. Social data can be used to answer big questions like:
- How do I identify consumer trends that will impact my business?
- What are consumers saying right now about your brand and products?
- What new products and features does the market desire?
- What drives consumers to switch from one provider to another?
With the largest library of historical social media data, Crimson Hexagon can help you to track consumer preferences and how they have changed over time. Real-time social data monitoring gives brands the ability to react to current conversation and capitalize on brand opportunities. AI-powered analysis automatically surfaces relevant insights and allows deep customization for tracking and categorizing consumer discussion.