Machine learning-powered consumer insights.
Our social media analytics platform uses AI and machine learning to help you uncover the insights that matter to your brand fast.
Why AI-powered social media analytics?
Measure the unmeasurable
Train the platform to discover previously unmeasurable aspects of consumer behavior with customizable analysis categories.
Track purchase intent
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Get the most accurate results
Our BrightView™ algorithm meets Pew Research Center’s high standards for accuracy. The only way to get more accurate results would be to hand code every post.
Use AI to surface the most relevant insights
Crimson’s Insights Engine automatically notifies you of important trends and changes in the consumer conversations you are monitoring.
Answer Complex Questions
Go beyond simple keyword- and rule-based analysis. Crimson Hexagon uses pattern recognition based on your custom categories to achieve the most relevant results to your specific questions.