How can social media analytics help my business?
Better understand target audiences
Explore audience segments, find new audience interests, and identify opportunities with data at the post and aggregate levels.
Track purchase intent
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Evaluate campaign impact
Assess whether your latest creative generate social buzz, and review which interest segments the campaign resonated with most.
Analyze product launch response
Determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.
Benchmark against competitors
Look at sentiment, share of voice, compare audience segments and more – all with a few key strokes.