Sentiment analysis platform for insights that drive business strategy.
Our sentiment analysis technology provides insights to improve your day-to-day, from auto-generated sentiment to flexible categories that can be adjusted for your needs.
How can a sentiment analysis tool help my business?
Better understand the motivations behind sentiment
Explore what drives consumer sentiment by “at-a-glance” positive/neutral/negative analysis, and create your own categories for sub-topics like “Positive – Liked the Ad”, or “Negative – Cost”, and more.
Learn from social posts, news, reviews, and more
Analyze data from social media, review sites, news outlets, blogs, and forums.
Benchmark against competitors
Look at sentiment, share of voice, compare audience segments and more – all with a few key strokes.
Track purchase intent
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Evaluate campaign impact
Assess whether your latest creative generate social buzz, and review which interest segments the campaign resonated with most.
Analyze product launch response
Determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.