Analytics from a trillion social posts can tell you a lot about your competitors.
Our social media analytics platform provides insights to better understand the competitive landscape, whether you’re a marketer, strategist, brand manager, or product developer.
How can social media analytics help my business with competitive intelligence?
Better understand target audiences
Explore the competition’s audience segments, find new audience interests, and identify opportunities with data at the post and aggregate levels.
Track purchase intent
Understand when, where, and how consumers speak about purchasing your competitor’s product or category, and track changes over time.
Evaluate campaign impact
Assess whether your competitor’s latest creative generated social buzz, and review which interest segments the campaign resonated with most.
Measure share of voice
Investigate how much of a conversation is dominated by your brand vs. the competition.
Compare brand perception
Monitor how consumers perceive your brand vs. the competition, and what is driving brand perception.