Audience analysis from social data can tell you a lot about your business.
Our enterprise social media analytics platform provides insights to improve your day-to-day, whether you’re a marketer, strategist, brand manager, or product developer.
How can Crimson’s social media analytics platform help me understand audiences?
The most advanced audience technology
Explore audience segments, find new audience interests, and identify opportunities with data at the post and aggregate levels.
Benchmark against competitors
Look at sentiment, share of voice, compare audience segments and more – all with a few key strokes.
Track purchase intent
Understand when, where, and how consumers speak about purchasing your product or category, and track changes over time.
Analyze product launch response
Determine what motivated consumers to buy, and find ideas for how can you be more impactful in the future.
Evaluate campaign impact
Assess whether your latest creative generate social buzz, and review which interest segments the campaign resonated with most.