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    In-depth stories on social media analytics and consumer trends

Crimson Hexagon &
Mars Wrigley Confectionery

Get the CPG insights you need

Crimson Hexagon helps CPG brands like Mars Wrigley Confectionery utilize online consumer conversations as a crucial source of insights to inform customer experience and content creation. Our AI-Powered Consumer Insights platform can be used to quickly answer big questions like:

  • What are consumers saying about our products online, across channels?
  • How do conversations about Mars products compare to conversations about Reese and Kit Kat?
  • What influencers are mentioning or posting photos of Mars products?
  • How does Mars compare to other best-in-class consumer brands across industries?
  • What emerging consumer trends are impacting the candy industry? 

With the largest library of historical social media data, Crimson Hexagon can help you to track consumer preferences and how they have changed over time. Real-time monitoring gives you the ability to react to current conversation and capitalize on brand opportunities quickly. AI-powered alerts automatically surface relevant insights to notify you in the moment, with less manual effort.

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Handpicked resources for Mars Wrigley

CPG Grocery Trends Report

The latest CPG food and grocery trends based on consumer conversation.

AI-Powered Consumer Insights

Using Crimson Hexagon’s AI to understand consumer behavior.

Crimson Hexagon Platform Overview

Overview of the Crimson Hexagon platform, differentiators, and validation.

Video Overview of Crimson Hexagon

A quick video walkthrough of the Crimson Hexagon platform.

US Consumer Trends Report

Consumer trends in health, entertainment, tech, and transportation.

Taking a Tour Around the Modern Supermarket

Consumer food preferences are changing—how are grocery stores keeping up?

Here’s What Makes America Go Nuts For Almonds

Tracing the nut’s popularity through social media discussion.

Social Insights for CPG Executives

Learn about campaign effectiveness and audience analysis for CPG brands.

How Brands Can Prepare for the Visual Future of Social Media

Why image analysis is essential to the future of social listening.

Guide to Consumer Insights

How to uncover consumer insights from social media data.

Organic Food Analysis

Analysis of organic food conversation
over a two year period.

Vivian Johnson
Sr. Sales Executive

vjohnson@crimsonhexagon.com
(347) 631-0525

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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