Crimson Hexagon & Mars Wrigley Confectionery
Get the CPG insights you need
Crimson Hexagon helps CPG brands like Mars Wrigley Confectionery utilize online consumer conversations as a crucial source of insights to inform customer experience and content creation. Our AI-Powered Consumer Insights platform can be used to quickly answer big questions like:
- What are consumers saying about our products online, across channels?
- How do conversations about Mars products compare to conversations about Reese and Kit Kat?
- What influencers are mentioning or posting photos of Mars products?
- How does Mars compare to other best-in-class consumer brands across industries?
- What emerging consumer trends are impacting the candy industry?
With the largest library of historical social media data, Crimson Hexagon can help you to track consumer preferences and how they have changed over time. Real-time monitoring gives you the ability to react to current conversation and capitalize on brand opportunities quickly. AI-powered alerts automatically surface relevant insights to notify you in the moment, with less manual effort.
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Handpicked resources for Mars Wrigley
The latest CPG food and grocery trends based on consumer conversation.
Using Crimson Hexagon’s AI to understand consumer behavior.
Overview of the Crimson Hexagon platform, differentiators, and validation.
A quick video walkthrough of the Crimson Hexagon platform.
Consumer trends in health, entertainment, tech, and transportation.
Consumer food preferences are changing—how are grocery stores keeping up?
Tracing the nut’s popularity through social media discussion.
Learn about campaign effectiveness and audience analysis for CPG brands.
Why image analysis is essential to the future of social listening.
How to uncover consumer insights from social media data.
Analysis of organic food conversation
over a two year period.
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