Crimson Hexagon & L’Oréal
Get the consumer insights you need
L’Oreal’s unique strategy of universalisation increases the need to understand the differences in the desires, needs and traditions of the ever-changing consumer. Crimson Hexagon helps innovative brands like L’Oreal stay aligned and stay ahead of your consumers’ needs.
Crimson Hexagon gives L’Oreal unlimited access to the largest library of historical social media, news, blogs and review data with no mentions cap. This allows you to track consumer preferences and how they have changed over time, including contextually analysing consumer images for insights. Real-time social data monitoring gives L’Oreal the ability to react to current conversation and capitalize on brand opportunities. Crimson Hexagon’s AI-powered analysis automatically surfaces relevant insights and allows deep customisation for tracking and categorising every consumer discussion that is relevant to your brand.
Senior Sales Executive