TLDR: Starting on December 11th, 2018, Instagram will deprecate the Platform API, which means that Instagram data will not be available in the same way. A new method for accessing Instagram hashtag data will become available to Crimson Hexagon users by January 2019.

What is changing?

As Instagram matures, so do its APIs, which are the mechanism for delivering data to other applications, such as Crimson Hexagon. Instagram is deprecating its pre-acquisition Platform API in favor of its post-acquisition Graph API. After Dec. 11, 2018, the type of data and the method for requesting data will change.

Why is this change happening?

Instagram is making these changes to improve the privacy and security of Instagram users. Because these changes come from Instagram, all third-party vendors will experience changes in the type of Instagram data they can access and will need to adapt.

What does that mean for me?

The type and volume of Instagram data available to you will be different. More data about your organization will be made available. But, there will be limitations on the volume of hashtag data available. Similar to Facebook Page data, Crimson Hexagon will no longer offer pooled Instagram data as a basic content source.

What is the timeline for the transition?

1. On December 11th, 2018 Crimson Hexagon will stop collecting new Instagram data for our basic content source and targeted hashtags.

2. By January of 2019 our fast-tracked integration with the Graph API will provide new targeted hashtag tracking capabilities (30 hashtags per week).

Please Note: For a period of several weeks in December hashtag tracking will not be available.

3. Later in Q1 and Q2 of 2019 more robust data for owned and non-owned Instagram Business Accounts will become available in the platform, including public mentions and tags of your organization across Instagram.

How is it going to work?

Pulling data from the Graph API will require that you link your organization’s Facebook Page with its Instagram Business Account. In practical terms, this means that you will need to do the following:

First: identify the accounts you are interested in pulling data for and ensure they are configured as “Business Accounts”

Second: link those Business Accounts to a Facebook Page (instructions on how to do that here).

What are my next steps?

Prepare your stakeholders

Given the changes that will come along with the implementation of the Graph API, prepare to create a new baseline for your IG analysis.

Become or identify the right users to authenticate your Facebook and Instagram account(s)

Make sure that the Crimson Hexagon user who will make this request has a role on that Facebook Page – you will use that person’s log-in credentials for Facebook to authenticate your Instagram Business Account.

Configure your Crimson Hexagon account

Detailed information about configuring your Crimson Hexagon account to target Instagram data will be provided in a Webinar on December 18th and updated here when it becomes available.


We will continue to keep you posted as we receive new information from our Product team. In the meantime, you can always reach out to us with any questions, and can also keep up with the latest Instagram news here on their developer website.  

Register for the Webinar

Instagram’s API Changes: Webinar with Q&A, for customers only

December 18 at 11:00 a.m. ET

Join us for a live webinar on December 18 at 11 a.m. ET with Mitch Brooks, Senior Director of Product at Crimson Hexagon, to learn how to configure Crimson Hexagon to target Instagram data for your context.

Register Now