Use Crimson Hexagon to identify growth opportunities
Recently, Fender realized they had a big opportunity to reach a new market: female electric guitar players. With a customer base and social following that skewed male, Fender understood that they needed to become more gender-balanced to continue growth and remain an industry leader. But to accomplish this, they needed to gain a better understanding of electric guitar playing women.
Instead of simply analyzing their existing female following or looking at a competitor’s female audience, Fender used Crimson Hexagon to gain a deeper understanding of female guitar players through social media analysis. The analysis allowed Fender to identify where female guitar players are, what they are talking about, what their interests are, and their barriers for entry into guitar playing communities.
The consumer insights from Crimson Hexagon help Fender inform their strategy for expansion into a new market, the launch of a new product, and the development of targeted campaigns.
[Crimson Hexagon] allows us to form very strong opinions on what to do next…We’re using it to understand where female guitar players are, what are they talking about, what are their interests. Having this backlog of information that we can tap into is really good for us.
-BJ Carretta, VP of Digital Brand Media, Partnerships and Communications at Fender
Industry Analysis with Crimson Hexagon
To grow your business, you need to make the right moves at the right time. Social media and other online data can provide the insights you need to make well-informed decisions to go after a new market or launch a new product. Crimson Hexagon helps brands understand their industry and market on a deeper level to make data-driven strategy decisions, fast. With unlimited access to the industry’s largest data library, you can large scale analysis to better understand industry and consumer trends.