A unified analysis of text and visual conversations
DON’T MISS OUT ON VISUAL CONVERSATIONS
Analyze the logos, objects, scenes and actions in billions of online images
More than 3 billion photos are shared daily on social media and an estimated 85% of those photos lack text references to the brands within them. As the shift towards visual conversation continues, it becomes increasingly important to incorporate images into your social listening strategy.
To get the full picture of what’s happening, you need a unified view of both text and images.
Our technology imitates the way the human eye processes visual content using neural networks to detect the logos, objects, scenes and action in image-based posts.
“We do expect multimedia posts to become the predominant type of post on social media. Even the text that accompanies those posts is getting shorter and shorter…It becomes increasingly important for companies to be able to understand what’s going on in those images.”
– Jenny Sussin, VP of Research at Gartner
Getting the full story on Grey Goose’s audience
Image analysis can help brands uncover new insights that text analysis alone would miss. For example, using image and text analysis together to get a more accurate view of your brand’s audience.
Tracking the Grey Goose conversation on Twitter, we found that the audience was significantly male (73%) and tended to be over 35 years old. When we filtered the results to show only posts containing images that included the Grey Goose logo, we found the audience tended to include more females (+22%) and fell into a younger age category.
While text analysis provided the data on age and gender, using images as a filter revealed a hidden audience and showed a shift in the topics of conversation.