The first in the industry to offer this advanced feature, Crimson Hexagon extends its technology leadership in AI and image analytics, allowing analysts to search by picture, instead of text, across Crimson Hexagon’s data library. Results include exact matches, visually similar images, and a full set of analytics on the consumer conversations related to that particular picture. With the ability to run analytics that key on images, brands gain a deeper understanding of consumer perception and sentiment around visual portrayals of their products, brands, or campaigns.
Don't Miss Out On Visual Conversations
More than 3 billion photos are shared daily on social media and an estimated 85% of those photos lack text references to the brands within them. As the shift towards visual conversation continues, it becomes increasingly important to incorporate images into your social listening strategy.
To get the full picture of what’s happening, you need a unified view of both text and images.
Our technology imitates the way the human eye processes visual content using neural networks to detect the logos, objects, scenes and action in image-based posts.