Get the whole story with image analysis
DON’T MISS OUT ON VISUAL CONVERSATIONS
Analyze the logos, objects, scenes and actions in billions of social images
More than 1.8 billion photos are shared daily on social media and an estimated 85% of those photos lack text references to the brands within them. As the shift towards visual conversation continues, it becomes increasingly important to incorporate images into your social listening strategy to get the full picture of what’s happening.
Our computer vision technology is powered by biologically inspired neural networks that allow you to gain insights from the logos, objects, scenes and action in visual posts the same way you would analyze text. By analyzing text and images together, you can get more accurate results and track the true volume of social mentions.
Getting the full story on Grey Goose’s audience
Image analysis can help brands uncover new insights that text analysis alone would miss. For example, using image and text analysis together to get a more accurate view of your brand’s audience.
Tracking the Grey Goose conversation on Twitter, we found that the audience was significantly male (73%) and tended to be over 35 years old. When we filtered the results to show only posts containing images that included the Grey Goose logo, we found the audience tended to include more females (+22%) and fell into a younger age category.
While text analysis provided the data on age and gender, using images as a filter revealed a hidden audience and showed a shift in the topics of conversation.