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ForSight™

The most powerful enterprise consumer insights platform

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What is ForSight?

ForSight provides deep insights on consumer preferences, industry trends, sentiment, purchase intent, product feedback, competitors, and more.

Audience Analytics

Understand your audience better than ever before

Gain unprecedented insights into your audience with our best-in-class demographic data and Affinities™ tool. Learn the gender, geography, and age of your audience, as well as its top influencers and interests.

Sentiment Analysis

Uncover the sentiment and emotion behind any consumer conversations

Understand the meaning and intent behind every post, in any language, with industry-leading sentiment analysis. Go beyond positive, negative, and neutral to automatically categorize post based on specific emotions: anger, fear, disgust, joy, surprise, and sadness.

AI and Machine Learning (BrightView™)

AI and Machine learning makes consumer insights from social data more relevant and actionable

Our patented BrightView algorithm combines the best of human interpretation and computer processing speed, allowing brands to uncover accurate, relevant insights from any language, at scales previously unimaginable.

Image Analysis

Go beyond text analysis to get the whole story

Incorporate images into your social listening strategy to get the full picture of what’s happening. Track your logo and products in images, even without text, so you’ll never miss a mention of your brand. Analyze objects, actions, faces and scenes to get consumer insights from online images.

Social Account Monitoring

Track and evaluate your social media performance

Find out which social content is driving engagement, how people feel about it, who’s participating in conversation, and more. Track your competitors’ accounts and compare them to your own.

Data Library

Analyze the largest library of public social posts (over one trillion posts)

We’re constantly ingesting and indexing data points from millions of sources including: Twitter, Facebook, Instagram, Tumblr, forums, blogs, reviews, news, and many more. You don’t need to buy the data, we already have it and you get full access. With Crimson, you get full access to analyze the industry’s largest data library at any time.

Roles

Who uses ForSight?

Analysts
Marketers
Developers

Use the industry’s most powerful analysis platform and largest data library to find your “million dollar insight” and share it with your boss. Research industry trends. Gather detailed information about an audience or demographic group. Create your own custom analysis categories for deeper research.

Understand consumer trends, demographics, preferences, and more to create better campaigns. Prove that your are making data-driven strategy decisions. Keep tabs on your competitors. Measure campaign performance and engagement.  

Integrate unstructured consumer data into your workflows. Apply ForSight’s analysis to other sources of business data.

ForSight Features

Custom Analysis Categories

BrightView uses pattern recognition based on your custom categories to surface the most relevant results to your specific questions.

Logo Recognition

Scan social media for all images containing your logo to identify visual brand mentions.

Audience Affinities™

Identify your audience’s interests and compare those interests to other audiences

Competitive Intelligence

Compare your share of voice, brand perception, and audience interests to your competitors’.

Campaign Measurement

Track the performance and impact of all your marketing campaigns.

Historical Analysis

See how conversations and trends change over time with the industry’s largest library of historical social data

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Get a walkthrough of Crimson Hexagon and learn how social insights can help you make better business decisions.

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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