ForSight™
The most powerful enterprise consumer insights platform
What is ForSight?
ForSight provides deep insights on consumer preferences, industry trends, sentiment, purchase intent, product feedback, competitors, and more.
Audience Analytics
Understand your audience better than ever before
Gain unprecedented insights into your audience with our best-in-class demographic data and Affinities™ tool. Learn the gender, geography, and age of your audience, as well as its top influencers and interests.
Sentiment Analysis
Uncover the sentiment and emotion behind any consumer conversations
Understand the meaning and intent behind every post, in any language, with industry-leading sentiment analysis. Go beyond positive, negative, and neutral to automatically categorize post based on specific emotions: anger, fear, disgust, joy, surprise, and sadness.
AI and Machine Learning (BrightView™)
AI and Machine learning makes consumer insights from social data more relevant and actionable
Our patented BrightView algorithm combines the best of human interpretation and computer processing speed, allowing brands to uncover accurate, relevant insights from any language, at scales previously unimaginable.
Image Analysis
Go beyond text analysis to get the whole story
Incorporate images into your social listening strategy to get the full picture of what’s happening. Track your logo and products in images, even without text, so you’ll never miss a mention of your brand. Analyze objects, actions, faces and scenes to get consumer insights from online images.
Social Account Monitoring
Track and evaluate your social media performance
Find out which social content is driving engagement, how people feel about it, who’s participating in conversation, and more. Track your competitors’ accounts and compare them to your own.
Data Library
Analyze the largest library of public social posts (over one trillion posts)
We’re constantly ingesting and indexing data points from millions of sources including: Twitter, Facebook, Instagram, Tumblr, forums, blogs, reviews, news, and many more. You don’t need to buy the data, we already have it and you get full access. With Crimson, you get full access to analyze the industry’s largest data library at any time.
Roles
Who uses ForSight?
Use the industry’s most powerful analysis platform and largest data library to find your “million dollar insight” and share it with your boss. Research industry trends. Gather detailed information about an audience or demographic group. Create your own custom analysis categories for deeper research.
Understand consumer trends, demographics, preferences, and more to create better campaigns. Prove that your are making data-driven strategy decisions. Keep tabs on your competitors. Measure campaign performance and engagement.
Integrate unstructured consumer data into your workflows. Apply ForSight’s analysis to other sources of business data.
Request a Demo
Ready to transform your business?
Get a walkthrough of Crimson Hexagon and learn how social insights can help you make better business decisions.
