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    In-depth stories on social media analytics and consumer trends

Crimson Hexagon for the Financial Services Industry

  • Financial Services

Consumer expectations for financial services have changed drastically over the past decade. The rise of online banking and finance apps were just the beginning as new services and new technology accelerate changes in the industry.  How can financial services organizations keep up with ever-changing consumer preferences and disruption in the financial landscape?

Millions of consumers discuss financial services on social media every day. Analyzing those conversations allows you to track the financial topics consumers are talking about and understand their changing preferences. Tapping into social conversation can provide insights on financial consumers across all areas of business including banking, investments, insurance & more.

 

At Standard Bank, it’s important for us to understand exactly what people think about our brand. We rely a lot  on Crimson Hexagon to help us manage online reputation. As a global business, we do get embroiled in some controversial issues at times, and we use Crimson Hexagon to dig deeper into what is driving those conversations so that we can respond accordingly.

-Russel Smit, Senior Manager of Social Engagement and Digital Content, Standard Bank Group

Crimson Hexagon helps financial services organizations:

  • Track customer sentiment and emotion around your brand and your services
  • Segment your audience and gain a better understanding of what key demographics are interested in
  • See what competing financial products consumers are talking about
  • Create custom analysis categories to track stages of financial decision making (home buying, loans, retirement savings, etc)
  • Identify customer care issues quickly for faster response time

Social Insights for the Financial Services Industry

Webinars & Reports

Consumer Insights for the Financial Services Industry

How financial brands can measure consumer opinion with social media data.

Social Analytics for Financial and Insurance Industries

In this webinar, we discuss how to leverage social data for a competitive edge in market.

The Evolving Landscape of Consumer Tech

Virtual reality, digital payments, and the evolving landscape of consumer technology.

Guides & Case Studies

How Do People Talk About Credit Cards on Social?

An in-depth audience analysis on the top buyer personas for major credit card companies today.

A Guide to Unlocking Insights from Social for Investment Research

Learn how can social data and investment data work together for better insights.

Blogs

The Rise of Venmo Revealed on Social Media
Fearless Girl Takes on Wall Street
How Credit Card Companies Can Drive Consumer Interest Using Social Insights
What Effect Can Social Insights Have on the Annual Report?

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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