Crimson Hexagon for the Financial Services Industry
Consumer expectations for financial services have changed drastically over the past decade. The rise of online banking and finance apps were just the beginning as new services and new technology accelerate changes in the industry. How can financial services organizations keep up with ever-changing consumer preferences and disruption in the financial landscape?
Millions of consumers discuss financial services on social media every day. Analyzing those conversations allows you to track the financial topics consumers are talking about and understand their changing preferences. Tapping into social conversation can provide insights on financial consumers across all areas of business including banking, investments, insurance & more.
At Standard Bank, it’s important for us to understand exactly what people think about our brand. We rely a lot on Crimson Hexagon to help us manage online reputation. As a global business, we do get embroiled in some controversial issues at times, and we use Crimson Hexagon to dig deeper into what is driving those conversations so that we can respond accordingly.
-Russel Smit, Senior Manager of Social Engagement and Digital Content, Standard Bank Group
Crimson Hexagon helps financial services organizations:
- Track customer sentiment and emotion around your brand and your services
- Segment your audience and gain a better understanding of what key demographics are interested in
- See what competing financial products consumers are talking about
- Create custom analysis categories to track stages of financial decision making (home buying, loans, retirement savings, etc)
- Identify customer care issues quickly for faster response time
Social Insights for the Financial Services Industry
Webinars & Reports
How financial brands can measure consumer opinion with social media data.
In this webinar, we discuss how to leverage social data for a competitive edge in market.
Virtual reality, digital payments, and the evolving landscape of consumer technology.
Guides & Case Studies
An in-depth audience analysis on the top buyer personas for major credit card companies today.
Learn how can social data and investment data work together for better insights.
Blogs
Request a Demo
Ready to transform your business?
Get a walkthrough of Crimson Hexagon and learn how social insights can help you make better business decisions.