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Crimson Hexagon for the Entertainment Industry

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Truly understanding your audience is the key to success in media and entertainment. But it isn’t easy. Traditional media research and surveys are costly, time intensive and only give you part of the story about what your audience really thinks and feels. Crimson Hexagon provides media and entertainment brands with detailed audience insights to power global strategy.

The world’s best media and entertainment brands use Crimson Hexagon for audience insights:

Thanks to social insights from Crimson, we were able to give [our writers] a very detailed quick answer that maybe 7, 8, 9 years ago would’ve taken much longer, and a lot more money to conduct a full long study, and would have to survey a few hundred people.

-Benoit Landry, Senior Director Program Research, NBC

 

Crimson Hexagon helps entertainment and media brands:

  • Identify other interests for fans of any show, movie, game, or artist
  • Track audience sentiment and emotions before, during and after a new release
  • Segment your audience and gain a better understanding of key demographics
  • Create custom analysis categories to track specific reactions to a campaign
  • Understand what motivates your audience to consume content

Social Insights for the Entertainment and Media Industry

Reports & Guides

The Keys to Audience Engagement

Learn how social media data can help entertainment brands connect

US Consumer Trends: Entertainment and Media

Read about the latests consumer trends in the entertainment industry

Social Analytics for Video Gaming Companies

What social media data has to say about evolving preferences among gamers

Measuring the Movie Release: Foxcatcher

Tracking social media conversations to assess the release of ‘Foxcatcher’

Customer Stories

How NBC Used Social Media Data to Learn About Its Audience

Segmenting audiences using social media analysis

Socialtyze Improves its Ad Targeting

Improving ad performance through social media analysis

Machinima Analyzes the Gaming Industry

Using social media data to understand the different types of gamers

Blogs

Measuring the ROI of Sports Sponsorships
Which Recent Movie is Destined to be a Cult Classic?
Who’s the Best Celebrity Guest for Carpool Karaoke?
Harley Quinn Takes Center Stage
#GRAMMYs Recap: What we learned from the social conversation

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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