Crimson Hexagon for the Entertainment Industry
Truly understanding your audience is the key to success in media and entertainment. But it isn’t easy. Traditional media research and surveys are costly, time intensive and only give you part of the story about what your audience really thinks and feels. Crimson Hexagon provides media and entertainment brands with detailed audience insights to power global strategy.
The world’s best media and entertainment brands use Crimson Hexagon for audience insights:
Thanks to social insights from Crimson, we were able to give [our writers] a very detailed quick answer that maybe 7, 8, 9 years ago would’ve taken much longer, and a lot more money to conduct a full long study, and would have to survey a few hundred people.
-Benoit Landry, Senior Director Program Research, NBC
Crimson Hexagon helps entertainment and media brands:
- Identify other interests for fans of any show, movie, game, or artist
- Track audience sentiment and emotions before, during and after a new release
- Segment your audience and gain a better understanding of key demographics
- Create custom analysis categories to track specific reactions to a campaign
- Understand what motivates your audience to consume content
Social Insights for the Entertainment and Media Industry
Reports & Guides
Learn how social media data can help entertainment brands connect
Read about the latests consumer trends in the entertainment industry
What social media data has to say about evolving preferences among gamers
Tracking social media conversations to assess the release of ‘Foxcatcher’
Customer Stories
Segmenting audiences using social media analysis
Improving ad performance through social media analysis
Using social media data to understand the different types of gamers
Blogs
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Ready to transform your business?
Get a walkthrough of Crimson Hexagon and learn how social insights can help you make better business decisions.
