Crimson Hexagon for the Entertainment Industry

Truly understanding your audience is the key to success in media and entertainment. But it isn’t easy. Traditional media research and surveys are costly, time intensive and only give you part of the story about what your audience really thinks and feels. Crimson Hexagon provides media and entertainment brands with detailed audience insights to power global strategy.

Thanks to social insights from Crimson, we were able to give [our writers] a very detailed quick answer that maybe 7, 8, 9 years ago would’ve taken much longer, and a lot more money to conduct a full long study, and would have to survey a few hundred people.

-Benoit Landry, Senior Director Program Research, NBC

Crimson Hexagon helps entertainment and media brands:

• Identify other interests for fans of any show, movie, game, or artist
• Track audience sentiment and emotions before, during and after a new release
• Segment your audience and gain a better understanding of key demographics
• Create custom analysis categories to track specific reactions to a campaign
• Understand what motivates your audience to consume content