The CMOs Guide to Modern Consumer Insights

Today, brands have access to more data from more sources to help them better understand consumer opinions and preferences.

With AI, the data from social media, public online, and enterprise data becomes a treasure trove of consumer insights on everything from your audience to industry trends. Download our free guide to learn more!

Download the Guide

European Consumer Insights Blog Series

  • Campaign Analysis
    See the business value of campaign analysis through the recent launch of the new Amazon Echo speakers.
    Campaign Analysis blog

  • Audience Analysis
    Understanding the importance of audience analysis by taking a closer look at the emerging craft beer revolution in Europe.
    Audience Analysis blog

  • Brand Analysis
    Read how Lush cosmetics used consumer insights to improve brand health
    Brand Analysis blog

Campaign Analysis
See the business value of campaign analysis through the recent launch of the new Amazon Echo speakers.
Campaign Analysis blog

  • Trends Analysis
    Understanding key industry trends, consumer motivations and behaviours in the financial services industry.
    Trend Analysis blog

  • Competitive Intelligence
    Using social data to map the competitive landscape of Europe’s electric automobiles

    Competitive Intel blog

  • Benchmarking
    Using sentiment – in any language – to understand and benchmark consumer opinion
    Benchmarking blog

Social Media Analytics Resources

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