Crimson Hexagon’s patented social media and Big Data analytics platform helps brands uncover deep business insights from internal and external data.

Crimson Hexagon is a global leader in consumer insights from social media data. Powered by patented language and image analysis technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data and internal data.

Typical Use Cases

Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness

Data library of 1.2 Trillion+ posts from

Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!

Educational Materials

New User Guide

This guide will help users of the Crimson Hexagon Platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.



Foundations Training Series

This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon. This is only available to those with a Crimson Hexagon account.


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Official Boolean Operator Guide

This guide is a descriptive list of Operators and Field Specifiers. It will help you to understand everything you would need to know about Boolean and give you ideas for your analysis.


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Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

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Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

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Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

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Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

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Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

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Additional Resources