AI-Powered Consumer Insights for Brand Analysis

Monitor changes to brand health and key drivers that influence perception

How can I build a data-driven approach to brand health monitoring?

By analyzing large-scale consumer conversations, Crimson Hexagon helps you understand brand perception.

Uncover key drivers of conversation and topics influencing brand perception

Go beyond positive, negative, neutral by understanding what is driving those sentiments, and how that perception is nuanced by different audiences.

Monitor fluctuations in brand health and identify potential crises

Study conversation around a brand for insight such as new market opportunities, product innovation, and emerging negative sentiment.

Identify what’s working and not working in messaging and campaigns

Analyze the effectiveness of content and campaigns, as well as key trends in user conversations to inform and inspire messaging strategy.

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Don’t take our word for it.

"In an agency environment, the pace of work can be very quick, especially when it’s pitch time. This tool enables us to … produce insights which are meaningful and stand out to our clients or potential clients."

Manvir , Social Analyst at Cake Group/HAVAS EHS

"Crimson Hexagon is an important democratizing force in the world: The rise of social media has led to the largest increase in the expressive capacity of the human race in history. Crimson Hexagon’s solution gives voice to the people in a way that can be heard."

Gary King, Co-founder, Chair of the Crimson Hexagon Board at Crimson Hexagon

"The bar has been raised for social listening tools… ForSight has helped us win multiple clients and justify strategies for others."

Benjamin , Digital Marketing Strategist at MRM Worldwide

"The ForSight platform has transformed our ability to understand large scale reactions to important political events worldwide. With it we can begin to answer questions that arise from people engaging with politics using social media. It is a leap frog technology for political science."

Dustin Tingley, Associate Professor of Political Economy at Harvard University

or hear more from our clients.

The world’s smartest brands and agencies choose Crimson Hexagon:

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