AI-Powered Consumer Insights for Brand Analysis
Monitor changes to brand health and key drivers that influence perception
How can I build a data-driven approach to brand health monitoring?
By analyzing large-scale consumer conversations, Crimson Hexagon helps you understand brand perception.
Uncover key drivers of conversation and topics influencing brand perception
Go beyond positive, negative, neutral by understanding what is driving those sentiments, and how that perception is nuanced by different audiences.
Monitor fluctuations in brand health and identify potential crises
Study conversation around a brand for insight such as new market opportunities, product innovation, and emerging negative sentiment.
Identify what’s working and not working in messaging and campaigns
Analyze the effectiveness of content and campaigns, as well as key trends in user conversations to inform and inspire messaging strategy.