The most data, from the most sources, for richer insights

Crimson Hexagon made a product choice early on to index and store the data it accessed, rather than just connecting to sources as needed. The platform offers instant access to a massive repository of consumer conversations and opinions from a wide range of global sources dating back to 2008.

Our library gives customers the depth, breadth, and quality of data they need to answer key business questions and analyze consumer trends over time.

We offer unlimited access to our entire data library of over one trillion posts, the largest repository of public social data. “Unlimited” means you never have to pay for more data, ever.

How Twitter leverages Crimson Hexagon’s data library

Ali Tercek, Senior Marketing Advertising Researcher at Twitter, discusses why Twitter uses Crimson to analyze its own data:

Crimson Hexagon's Data Library

  • The world’s largest library of public social data

    Quickly access and analyze the largest ever repository of public social data (over one trillion posts). You never need to buy more data because you have full access from the start.

  • Comprehensive historical analysis

    Discover more powerful insights by analyzing a topic or a brand over a longer time frame (years, not weeks). Identify trends and compare reactions to campaigns from you or your competitors.

  • Global coverage from millions of sources

    Our data is global, just like your business. Crimson’s data library includes posts from millions of global sources, available to analyze at any time, in any language.

  • Comprehensive data on any audience

    Analyze the interests, demographics, and geography of any audience with data collected from billions of public profiles.

Analyzing iPhone release conversations since 2010

Crimson Hexagon’s vast library of historical data allows you to look back at how conversations have evolved over longer periods of time. What can we learn from looking back at the conversation about iPhones since 2010? Surprisingly, iPhone release conversation reached it’s peak in 2012 with the release of the iPhone 5, with the twice the conversation volume of 2016’s iPhone 7 release.

These insights can help Apple (or one of their competitors) look to what worked and what didn’t in the past to improve strategy going forward. The two most talked about releases since 2010 were the iPhone 5 and 6, which both introduced totally new designs. The iPhone 7’s shape remains largely the same as the iPhone 6 and 6s, which may have contributed to the lower conversation volume that failed to reach the levels of even the iPhone 5s release.

What can you do with a trillion social media posts?

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