A trillion posts can answer a lot of questions
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The most historical data, from the most sources, for richer insights
Social media analysis is only as valuable as the data you are analyzing. That’s why Crimson Hexagon has been indexing social posts for years from a wide range of global sources, giving customers the depth, breadth, and quality of data they need to answer key business questions..
Our customers have unlimited access to over one trillion posts in our data library, the largest ever repository of public social data. “Unlimited” means you never have to pay for more data, ever.
It’s amazing and incredibly valuable to be able to analyze all those conversations over time. Everyone from our research to our sales teams can understand what the opportunities are for brands before they even know them.
– Allie Tercek, Senior Research Manager at Twitter
Analyzing iPhone release conversations since 2010
Crimson Hexagon’s vast library of historical data allows you to look back at how conversations have evolved over longer periods of time. What can we learn from looking back at the conversation about iPhones since 2010? Surprisingly, iPhone release conversation reached it’s peak in 2012 with the release of the iPhone 5, with the twice the conversation volume of 2016’s iPhone 7 release.
These insights can help Apple (or one of their competitors) look to what worked and what didn’t in the past to improve strategy going forward. The two most talked about releases since 2010 were the iPhone 5 and 6, which both introduced totally new designs. The iPhone 7’s shape remains largely the same as the iPhone 6 and 6s, which may have contributed to the lower conversation volume that failed to reach the levels of even the iPhone 5s release.