Deliver Visual Insights to Decision Makers
Make more effective, timely decisions based on data
At-a-glance views of key performance indicators
Connect decision makers to data with dashboards. Siloed reporting portals and decentralized data queries slow down decision making. Manually requesting and managing ad-hoc analytics workflows is an inefficient and ineffective use of management’s time. Crimson’s custom dashboards make it easy to share insights across the enterprise.
Sharing insights across teams helps to get everyone on the same page and establish a common “data language.” With customized views of KPIs, dashboards can address each team’s specific needs. Whether sharing data with executives or analysts, dashboards can be tailored to individual stakeholders and the data they need to make decisions with speed and agility.
Sharing social insights across the enterprise
Effective dashboards deliver important data to stakeholders in an easy to digest format. Crimson’s customizable Dashboards allow you to share insights on your brand, consumers, and competitors throughout the enterprise. Dashboards make it easy to share insights on brand health, competitive analysis, crisis management, events, and more. They love the tool because it’s easy to quickly create and customize a dashboard based on specific KPIs and queries within the Crimson platform.
For example, a leading electronics brand leverages the new Dashboard capability to monitor product launches in real-time to understand key metrics from the market. Other brands are displaying these Crimson Dashboards in large lobbies to share brand metrics across the company and creating specific team dashboards to keep an eye on information relevant to each department.