2017 Customer Survey Results
In December 2017, we asked you to complete a short survey on your expertise with the Crimson Hexagon Platform. We appreciate your time and thoughtfulness in completing the survey.
Your responses help us to look ahead and design customer programs that will meet your needs.
For the second year in a row, Consumer Insights was the leading use case.
The runners up were Competitive Analysis and Campaign Analysis, which were nearly tied.
We asked about measuring the value your company receives from social data. When compared to 2016, more companies have implemented a methodology. This shows that social analytics has become more mature. If you answered “Yes” to this question expect to hear from us.
We shared your comments and feedback with the Product Development team and there were a few themes:
Will there be any updates to the filtering capabilities?
Further developments in our Reports feature will include more robust comparisons of filters within monitors along with flexible exports to allow further customization and labeling.
Will text analysis capabilities be expanded?
Soon we will be releasing Keyword Categories which will allow for more customized analysis on longer documents when training categories in Opinion Monitors. Topics can be defined using simple Boolean queries and parsing posts into smaller defined categories.
Are there plans to collect more Facebook data?
The Product Team has enhanced Facebook data collection infrastructure and will soon be greatly increasing the volume of Facebook posts available for analysis.
What are your plans to expand Instagram data?
We are continuing development of extracting insights from Instagram data, including increasing the collection of posts and comments. We will be introducing Instagram Affinities, based on user profile information, as well as Image Affinities, based on image categories of posted content.
With this development, you will also be able to surface additional Instagram metrics. These metrics include author follower and following counts, mentions, as well as comment and like counts over time.
Are there any scheduled improvements to Crimson Hexagon’s audience tools?
The Product team is hard at work developing “audience first” insights that will include aggregated demographic, economic and lifestyle summaries. We are working on an update to Twitter Affinities and are planning to introduce Instagram Affinities as well.
If you are interested in helping us beta test the new Audience Monitors, please let us know by contacting your Customer Success Manager.
How can we know that the data we are receiving is accurate?
To learn more about our methodology check out these research papers by Crimson Hexagon’s Chief Data Scientist, Aykut Firat.
A wealth of insights can be revealed by analyzing images shared on social platforms.
Beyond simply recognizing images, the power of Crimson Hexagon’s analytics engine broadens the understanding of who, how, and where consumers are engaging with products.
Click the image to learn more…