Crimson Hexagon for the CPG Industry
Crimson Hexagon provides consumer insights that empower CPG brands to understand changing consumer preferences, gain valuable market insights, and develop more successful products and campaigns. CPG brands need to listen closely to consumers to appeal to their ever-changing preferences. Social media data can provide the insights CPG brands need to continue creating products and campaigns that keep modern consumers engaged.
One of the great things I love about Crimson is that you can get historical data…we were really proud of the insights we were able to get out of it.
– Elizabeth Russ, Global Social Listening at Campbell’s