Quiz: How well do you know consumer opinion on cosmetics?
Today’s highly conscious consumers care about how beauty products are made. They are quick to air their grievances on social about practices they do not support and are not shy about boycotting brands altogether. Shoppers expect their makeup to have undergone the same rigorous quality check as the food they buy — Is it organic? Is it vegan? Does the brand test on animals? Take the quick to see if you know how consumers really feel about makeup brands.
How do consumers really feel about cosmetics?