Uncover emerging consumer electronics trends

Crimson Hexagon’s AI-powered consumer insights platform helps consumer electronics brands understand customers, track emerging technology trends, and gather product feedback. Analyzing online consumer conversations from social media, reviews, forums, and more provides the insights consumer electronics brands need to launch innovative products and and successful campaigns that resonate with their target audience.

How Samsung leverages Crimson's data to understand their brand health

Before Crimson, Samsung being the size that it is, really struggled to measure its brand health. Other businesses have data caps and mention caps, which, when you are the size that we (Samsung) are, you can’t work within those parameters. Now, (using Crimson Hexagon) we can look product by product, brand to brand, across all of our competitors, to understand where we are within the market space.

-Amy Vetter, Digital Insights Manager at Samsung Electronics


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