Track the perception, audience, and activities of your competitors
How do you gather intelligence on your top competitors and measure your performance against theirs? Crimson Hexagon helps you analyze trillions of consumer conversations to uncover insights on your competitive landscape. Compare your audience, share of voice, and brand perception to your competitors. Gather intelligence on why consumers choose your brand vs. your competitor’s brand to improve product decisions, resource allocation, and go-to-market strategy.
How FOCUS Brands uncovered market white space
By analyzing consumer conversations with Crimson Hexagon, FOCUS Brands learned that, although competitors like Starbucks and Panera were frequently mentioned in the overall iced green tea conversation, no brands were talking about mango-flavored iced green tea. After ideating and testing messaging, they launched the new mango iced green tea to a highly positive reception. It has been a popular menu item ever since.
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AI-powered insights for competitive intelligence
The Crimson Hexagon Platform leverages state-of-the-art AI technologies, image analytics, and the world’s largest data library. We help our customers quickly and easily gather competitive intelligence through consumer conversation.
The most robust data access and historical library ensures data surrounding all competitors is being pulled equally.
The largest library of brand logos allows you to track images containing your competitors for no additional fee.
Owned channel monitors allow users to easily access engagement data surrounding their competitors.
Machine learning allows users to understand competitor brand perception beyond automated positive, negative, neutral.