What was announced?

On October 4th, 2018, Brandwatch and Crimson Hexagon announced they will be merging, resulting in the creation of the industry’s unquestioned leader in consumer insight analytics. On October 31st, the merger officially closed.


What is happening to Crimson Hexagon and Brandwatch products now?

We are taking no immediate action on the products offered by either Brandwatch or Crimson Hexagon. The platform integration effort will make new functionality available over time to current customers of either company; and as a merged entity with greater scale we will be able to accelerate R&D and thus bring new functionality to the market more rapidly.


How will the products eventually be integrated?

Our long term plan is to begin developing a solution that is a combination of the best of both our products on a single platform.


What is the timeline for these changes?

We will be able to announce a more detailed roadmap in the coming months. We don’t expect to move any customers to a new platform for at least the next 12-18 months.


How will existing Brandwatch and Crimson Hexagon customers be affected by the merger?

All customers will continue to receive the products and services they are paying for and will be managed by the same teams. Notice will be given about any changes in the future but all customers are assured that they will have access to the best of both Brandwatch and Crimson Hexagon going forward.


Who should prospective clients talk to about purchasing either Brandwatch or Crimson Hexagon?

Sales of both products will continue to be managed by their respective teams. In order to get best information it is best to talk to two separate reps, as they are the experts in their platforms. Customers who purchase either solution will eventually have access to the new combined offering in the near future, for the time being we recommend selecting the solution that best suits your current needs.