Crimson Hexagon & Citrix
Get the business insights you need
Crimson Hexagon helps software companies like Citrix utilize online consumer conversations to inform more strategic decision-making across the enterprise. Marketers, in particular, leverage Crimson Hexagon as a crucial source of insights across all phases of the campaign lifecycle to identify and better understand key audiences, to inform content development, and to monitor/measure campaign success.
Our AI-Powered Consumer Insights platform can be used to quickly answer big questions like:
- What are customers saying about our brand and products online, across channels?
- How do conversations about Citrix products compare to conversations about our competitors’ products, such as VMware?
- What is the awareness and sentiment towards our events vs. our competitors’ events?
- What influencers should Citrix consider engaging?
- What content and campaigns have resonated with our audiences in the past?
- What content will help us effectively engage key audiences in the future?
With the largest library of historical social media data, Crimson Hexagon can help you to track consumer preferences and how they have changed over time. Real-time monitoring gives you the ability to react to current conversation and capitalize on brand opportunities quickly. AI-powered alerts automatically surface relevant insights to notify you in the moment, with less manual effort.
Sr. Enterprise Executive
Consumer Insights and Analytics