A letter from
Crimson Hexagon’s CEO
When Crimson Hexagon began, we were a few brave souls working out of a small office in Cambridge with the goal of creating a better way to analyze unstructured text at scale. The meaning of “big data” was no longer confined to “pools” of structured data.
Gary King, Director of the Institute for Quantitative Social Science at Harvard, and one of Crimson’s co-founders and board chair, and “the most widely-cited social scientist of his generation” had developed an algorithm that changed the way healthcare data could be analyzed. That algorithm could be used for so much more beyond healthcare, thought King and fellow co-founder, Candace Fleming.
King and Fleming initially used King’s algorithm on blog posts. They quickly saw the potential to explore online consumer opinions in various forms, including the consolidation of online reviews.
Our founders realized that this idea could be applied on a grander scale: distilling meaning from the vast amounts of unstructured data in the social media landscape.
Despite our academic roots, Crimson’s mission has always been to make data accessible to many. Our goal is to democratize consumer insights across the enterprise – this means bringing those insights to Fortune 1000 companies and agencies, as they empower all decision-makers to make better decisions and answer critical business questions. We know that the best companies are those who listen to their customers, and make strategic decisions based on consumer insights and feedback.
How could we accomplish this lofty aspiration as a software company? By ingesting the hundreds of millions of social media conversations that occur daily online, we created the largest database of public posts representing unsolicited consumer opinions in the world. But there was more work to be accomplished…
Our core product, ForSight, was powerful — unmatched in the market. But it didn’t reach all end users interested in uncovering consumer insights. We needed to rethink how we could reach everyone who could benefit from social media analytics. With additional resources we integrated with robust enterprise business intelligence software, and also built a simplified analysis solution that’s as easy to use as a search bar. This allows anyone from marketing managers to analysts to use the Crimson Platform to uncover consumer insights about any brand, product, or topic.
After our Series C funding round in Spring 2016, we invested in hiring critical talent across functional areas and geographies.. With new offices in London, Chicago, New York and San Francisco, and opening a brand new headquarters in Boston’s Fort Point neighborhood (known as “the innovation district”), we became more accessible to our potential and existing clients. We’ve optimized the Crimson Platform for a better user experience, built with Artificial Intelligence to make it easier to discover new insights. Crimson’s AI-powered Insights Engine is changing the way organizations evaluate consumer behavior. This past year, we launched image analytics and logo detection, which has prompted rave client reviews.
We continue to focus on being the number one choice for deep social analysis and consumer insights, trusted by more than 600 customers globally ranging from Starbucks, Netflix, Walmart, and Adidas. Our clients use Crimson for measuring the impact of a marketing campaign to identifying customer care issues. If you’re seeking a challenging and exciting work on the cutting edge of consumer technology, become a part of Crimson’s journey today.
Our Secret Sauce
While a great product has allowed us to drive revenue and delight our customers, we are equally as focused on continuing to build an inclusive culture that encompasses our core values, which include:
Be humble. Be human. Be professional.
We aim to keep all of our global offices connected to headquarters’ activities and organize events across regions to ensure staff can develop meaningful relationships and have fun. While we have increased headcount during the past few years, we’re committed to maintaining an entrepreneurial, transparent and democratic culture.