Monitor and analyze campaign performance and consumer response
How can you monitor the performance of multiple campaigns across various channels to determine ROI? Crimson Hexagon allows you to understand the success of your campaigns beyond engagement through consumer reaction, audience reach, intent to purchase and more. Whether your campaign involves TV, digital, or print, you can measure performance with AI-powered analysis of online consumer conversations and custom dashboards to track results in real-time.
How Machinima optimized campaign performance
By analyzing gamer conversations and identifying perceptions and preferences, Machinima was able to quickly define audience segments with a high degree of accuracy. This audience data allowed Machinima to help their advertising partner deliver highly targeted campaigns.
AI-powered insights for campaign analysis
The Crimson Hexagon Platform leverages state-of-the-art AI technologies, image analytics, and the world’s largest data library. We help our customers easily track campaign performance beyond engagement by analyzing consumer conversations.
The industry’s largest historical data library allows users to monitor how consumer trends evolve year-over-year.
Easy-to-use platform allows everyone to uncover industry trends while providing advanced tools for analysts.
Machine learning allows for a scalable and accurate approach to discovering consumer trends within any industry.
Image analysis allows users to understand how consumers are communicating about the industry visually.