Crimson Hexagon for Brands
Crimson Hexagon helps brands understand what consumers want. Through social media analytics, brands have unlimited access to the voice of the customer. By listening to consumers and identifying trends, brands can answer business questions and drive strategy with data.
[Crimson Hexagon] allows us to form very strong opinions on what to do next…We’re using it to understand where female guitar players are, what are they talking about, what are their interests. Having this backlog of information that we can tap into is really good for us.
– BJ Carretta, VP of Digital Brand Media, Partnerships and Communications at Fender