Who Really Causes #FailWhales at SXSW?

I’m having a great time here in Austin representing Crimson Hexagon to the wonderfully nerdy SXSW-Interactive masses. We are part of the Porter Novelli tent that just announced their upcoming social media platform, which will combine our tool along with the impressive influencer analysis from our friends at Traackr and workflow from Spredfast to fully dominate the social media monitoring and sentiment analysis world.
We’ve been hearing people complain about how Twitter failwhales have been popping up all over the place as SXSW tweeters barrage the site. It’s unusual to walk into a room or party at SXSW that doesn’t have a solid majority of occupants staring at their iPhones and/or laptops. We thought, why not check out what people are really talking about at SXSW.
Picture 3
As you can see, one sixth of the tweets with the SXSW hashtag are loving the convention and another 13% are using this weekend as an opportunity to meet up with bloggers, clients, partners, luminaries, gurus and others. All the fun that those people are having made 17% wish they were attending themselves.
Not all people are satisfied with their festival experience. There are supposedly 40% more people here than last year’s Interactive portion, so it’s no surprise that 15% of the conversation is overwhelmed by the crowds. Another 13% were of the opinion that “South by” isn’t worth the money ($6 for a bottle of beer is A BIT ridiculous…)
Finally, over a quarter of the tweets about SXSW were people complaining about how Twitter and Foursquare are slow because of SXSW! So yes, SXSW Twitter discontents, Twitter may be going a little slower lately, but look no further than your own thumb as it types out complaints to find the culprit.

Request a Demo

Ready to transform your business?

Get a walkthrough of Crimson Hexagon and learn how consumer insights can help you make better business decisions.