There’s already been an awful lot written about the role social media played in rapidly spreading the news about Osama bin Laden’s death. The news ‘broke’ online thanks to a Tweet from Sohaib Athar (@ReallyVirtual on Twitter) who was spending time in the mountains of Pakistan and had a view down into what turned out to be bin Laden’s compound in Abbottabad. From there, social networks like Twitter eventually exploded with posts around the world at a rate never before seen.
While the timeliness, speed, prevalence and enormity of the online response to bin Laden’s death is interesting, it’s not at all unexpected. It is simply the latest and perhaps most significant example of the role social media is now continuously playing in heralding world events – great and small.
What’s most interesting to us is not the volume of online conversations associated with bin Laden’s death, but the actual meaning behind all those posts. As such, we analyzed Twitter conversations from the point at which the news broke online up through the end of the day, May 2. We also split our analysis by domestic US and International Tweets so we could see if there were differences in the opinions expressed worldwide. It’s worth noting that we only analyzed Tweets with a definitive, verifiable location, not all Tweets.
Want to know what opinions people are expressing online related Osama bin Laden? Have a look at the Crimson Hexagon analysis data below. You can click on the images to make them larger.
What are your thoughts on the bin Laden news?Ã¢â‚¬Â Does our analysis surprise you? We’d love to hear your perspective.
As always, we’ll continue analyzing the social sphere for interesting trends on a range of topics. In the meantime, feel free contact us at email@example.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon for social media monitoring and analysis.Ã¢â‚¬Â Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.