We are a Business for Businesses

The past several days have provided us with the opportunity to speak with an unusually high number of our valued customers. We understand very clearly how valuable data from Facebook and Instagram is and want to reassure our customers and our broader community that our top priority is to continue to work very closely with Facebook to resume data access on their behalf. These conversations have reminded us of our core mission: to help businesses understand their consumers.

As I mentioned in my earlier post, Crimson Hexagon is one of the world’s leading providers of consumer insights from public online data. We provide leading brands with access to the world’s largest volume of unstructured text and images across social, online public, and enterprise-held data sources. As such, we aspire to lead a more coherent and comprehensive discussion about the role of public online data in society. While there has been recent press about our data feed from Facebook and Instagram being suspended as of Friday, July 20, 2018, we want to clarify for our entire community these relevant facts:

  • Crimson Hexagon collects only publicly available social media data that anyone can access
  • Crimson Hexagon does not collect private social media data
  • Facebook publicly stated last Friday that its review had found no wrongdoing; specifically, “based on our investigation to date, Crimson Hexagon did not obtain any Facebook or Instagram information inappropriately.”
  • We’ve been working very closely with Facebook to address its questions regarding our use of its data
  • Its suspension of its data feed into our platform restricts only new data from Facebook and Instagram from coming into our platform on or after that date
  • Our historical data from those sources remains intact and is available for your continued use
  • Data feeds into our platform from all other sources continue to operate normally, and that data is available for your continued use

 

We want to underscore that we are a business for businesses. We focus on leading consumer brands and their agencies. The vast majority of our business — approximately 95% — comes from those organizations. Only about 5% of our business relates to governments or entities acting on behalf of governments. Simply, governmental organizations have never been central to our charter; brands are.

We are grateful for the encouragement that we have received to date from across our community. We reiterate that our focus will continue to be what it has always been, namely, to enable leading brands to better understand their consumers. Finally, we thank our customers for their business, trust, and continued support.

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