With the World Cup in full swing, itÃƒÂs no surprise that the controversial vuvuzelas are a trending topic on Twitter. The South African air horns have elicited criticism from players and spectators alike ÃƒÂ± their deafening sound drowns out the fansÃƒÂ cheering as well the playersÃƒÂ communication on the pitch. We decided to use our social media monitoring tool to look at the conversation on Twitter. Ã¢â‚¬Â HereÃƒÂs what we found by analyzing 67,000 tweets from all over the world:
As expected, a majority of the conversation about vuvuzelas is negative: 45% of people hate them and an additional 12% think they should be banned outright.
On the other hand, a lot of people like them: 28% of the conversation was pro vuvuzela, with many saying they wanted one of their own! Ã¢â‚¬Â This sounds like a product development and sales opportunity to us -Ã¢â‚¬Â think of all the kids running around with their Vuvuzela JrÃƒÂs.
Finally, 14% of the conversation comments on how incredibly loud vuvuzelas are without expressing an opinion one way or another.
WeÃƒÂll continue to cover the World Cup over the next few weeks ÃƒÂ± stay tuned for a post about TwitterÃƒÂs collective guess on who will win it all.