Consumer preferences for Black Friday and Cyber Monday purchases change every year. In 2015, Beats by Dre headphones dominated wishlists. The next year, Apple Watch reigned supreme. What do consumers want to buy in 2017 during the largest retail holidays in the United States?
Looking at the discussion on social media, we uncovered the top products people want to buy on Black Friday and Cyber Monday this year.
Black Friday Top Products
TV (45% share of voice)
Despite the growing trend of cord-cutting, TV purchases on Black Friday are still going strong. Some of the biggest Black Friday sales offered by mega-retailers like Walmart and BestBuy are for TVs. As a more expensive purchase, people take advantage of the Black Friday discounts.
You don’t need one. You will see the difference. I know because I saw it immediately on my 1080P tv. And I wasn’t expecting it to be so obvious. Getting my new tv on Black Friday
— John Mendoza (@Requiem4Gaming) November 11, 2017
Car (11% share of voice)
A big investment, people wait until Black Friday before buying a car to maximize savings. On Black Friday, car dealerships start the end-of-the-year sales push. This year, people can find models like the 2017 Honda Pilot, 2018 Mazda3, and 2018 Ford Escape.
Test drove a few cars today and found a couple I liked!!!! Might wait til Black Friday to buy though.
— edgy grandparent stan (@Sleevesofnickel) November 11, 2017
Xbox One (11% share of voice)
The Xbox One is greatly discounted on Black Friday, sending crowds scurrying to stores.
The Xbox One S will be down to $200 or less on Black Friday. It’ll be interesting to see how quickly Xbox One X drops in price in 2018.
— Sonics Faithful (@Jome20) November 2, 2017
iPhone (10% share of voice)
If you’re looking for a new phone, retailers like Best Buy, Kohl’s, Target, and Walmart offer generous discounts.
Do I cop an iPhone 8 on black Friday 👀
— AllieCat (@Bakestaaa_) October 12, 2017
Cyber Monday Top Products
Laptop (31% share of voice)
Laptops are the most-discussed Cyber Monday purchase.
If I could get a good deal on one thing for Black Friday shopping/cyber Monday this year, it’d be a new laptop to do prenursing classes on👍🏽
— Leah DeBates (@l_debates) November 7, 2017
What’s the best HP laptop out right now? I’m trying to buy one on cyber Monday.
— Cable (@CableSWR) November 6, 2017
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Monitor (25% share of voice)
Monitors take gaming to the next level. Gaming displays are bountiful on Cyber Monday, found on sites like Amazon and BestBuy.
I’m ready for cyber Monday to buy a 2nd monitor and ssd hard drive for my pc
— Jew Papi (@Johnnyv78) November 4, 2017
TV (18% share of voice)
TV tops the discussion for Black Friday, and it is also a popular purchase for Cyber Monday. With online retailers like Amazon and eBay listing TVs, people no longer have to brave the crowds for doorbuster TV sales.
I’m aiming for another 100 hour work week, trying to get that Nintendo Switch at the end of October and a new TV on Cyber Monday!!! #chyea
— 👶 🐻 🐷 (@BabyBearPig) October 7, 2017
PlayStation 4 (17% share of voice)
When it comes to games, PlayStation 4 is the people’s choice for Cyber Monday. The official PlayStation online store offers great value for their games.
Saving money for #CyberMonday. Should I get PS4 Pro or Nintendo Switch?
— Amber Portela (@FreelancerAmber) November 3, 2017
Console (10% share of voice)
Gamers rejoice on Cyber Monday because consoles are also heavily discounted. The PS4, Xbox One, and Nintendo Switch consoles are all on sale.
Getting a new game console now is idiotic. Wait for Black Friday/Cyber Monday! It’s literally around the corner!
— Kevin Mendoza (@xin7ax) October 18, 2017
Aside from cars, all the top-discussed products for Black Friday and Cyber Monday are electronics. Looking at the conversation on social media helps us understand why people prefer certain products over others.
For more information on top retail trends, download our marketing insights for retailers guide here.