Top Products for Black Friday and Cyber Monday

Uncovering the most-discussed products on social media

Consumer preferences for Black Friday and Cyber Monday purchases change every year. In 2015, Beats by Dre headphones dominated wishlists. The next year, Apple Watch reigned supreme. What do consumers want to buy in 2017 during the largest retail holidays in the United States?
Looking at the discussion on social media, we uncovered the top products people want to buy on Black Friday and Cyber Monday this year.

Black Friday Top Products

TV (45% share of voice)

Despite the growing trend of cord-cutting, TV purchases on Black Friday are still going strong. Some of the biggest Black Friday sales offered by mega-retailers like Walmart and BestBuy are for TVs. As a more expensive purchase, people take advantage of the Black Friday discounts.

Car (11% share of voice)

A big investment, people wait until Black Friday before buying a car to maximize savings. On Black Friday, car dealerships start the end-of-the-year sales push. This year, people can find models like the 2017 Honda Pilot, 2018 Mazda3, and 2018 Ford Escape.

Xbox One (11% share of voice)

The Xbox One is greatly discounted on Black Friday, sending crowds scurrying to stores.

iPhone (10% share of voice)

If you’re looking for a new phone, retailers like Best Buy, Kohl’s, Target, and Walmart offer generous discounts.

Cyber Monday Top Products

Laptop (31% share of voice)

Laptops are the most-discussed Cyber Monday purchase.

Monitor (25% share of voice)

Monitors take gaming to the next level. Gaming displays are bountiful on Cyber Monday, found on sites like Amazon and BestBuy.

TV (18% share of voice)

TV tops the discussion for Black Friday, and it is also a popular purchase for Cyber Monday. With online retailers like Amazon and eBay listing TVs, people no longer have to brave the crowds for doorbuster TV sales.

PlayStation 4 (17% share of voice)

When it comes to games, PlayStation 4 is the people’s choice for Cyber Monday. The official PlayStation online store offers great value for their games.

Console (10% share of voice)

Gamers rejoice on Cyber Monday because consoles are also heavily discounted. The PS4, Xbox One, and Nintendo Switch consoles are all on sale.


Aside from cars, all the top-discussed products for Black Friday and Cyber Monday are electronics. Looking at the conversation on social media helps us understand why people prefer certain products over others.
For more information on top retail trends, download our marketing insights for retailers guide here.

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