Everyday more than three billion photos are shared on social media. For brands, those images provide endless opportunity for understanding consumers, brands, products, and any other topic. To get insights from those images, brands need image analysis technology.
But because image analysis is relatively new in the market, there isn’t much educational information available to those that want to learn about the technology and how brands can use it. As thought leaders in the space, and the first social media analytics platform to market with full image analysis capabilities, we thought it was time to host an event dedicated to educating the community about image analytics.
Over the course of two days (December 5th and 6th), we’re hosting image analytics experts, analysts, researchers, and thought leaders to share their knowledge, best practices, and new trends. Beyond our top 5 sessions, we’ll have presentations from industry leaders and practitioners, like Frédéric Jahard, former VP of Engineering, Image Analytics, Brandwatch; Carmen Simon, Cognitive Neuroscientist, Memzy and Adam Grossman, CEO and Founder, Block 6 Analytics.
Here are the four sessions we’re looking forward to the most:
Connecting Obsessed with Camera Consumers – Luca Boschin, LogoGrab
Luca and LogoGrab are far and away the industry thought leaders when it comes to image recognition. As a dedicated partner of Crimson Hexagon, we’re excited for Luca to share his perspective on how we got to this “Visual Age” and best practices for connecting with and camera-obsessed consumers and gaining insights from them.
Image Intelligence: Making Visual Content Predictive – Susan Etlinger, Altimeter Group
Susan first presented her image analytics research with Crimson Hexagon early in 2016 and the feedback was so good, we asked her to come back again. This time she’ll be sharing more use cases and case studies for brand marketers using image analytics.
AI Revolutionizes Image Analytics, Kjell Carlsson, Forrester Research
Kjell is a true thought leader in the analytics space with more than 15 years of experience in driving strategic insights from data, across roles in strategy research, management consulting, big data, healthcare, and cloud-based services. Most recently, he led the development of speech analytics, predictive analytics, network analysis, and AI applications to drive sales performance at athenahealth. His presentation will set the tone for the two-day event as he discusses how Artificial Intelligence has revolutionized image analytics, allowing us to extract extraordinary insights from images at scale.
A Brand Marketer’s Perspective: How Image-Based Social Networks are Impacting Social Analytics – Customer Panel with Adidas and Samsung
We’re excited to have three Crimson Hexagon users from Adidas and Samsung discuss how image-based networks are impacting the everything from the creative to the reporting for marketing and branding campaigns.