The Most Optimistic Fanbases for the 2018 NFL Season

Analyzing the NFL conversation to uncover insights into the most optimistic fanbases

The NFL season has officially kicked off, which means, for a few more weeks at least, every NFL team has a shot at raising the Vince Lombardi trophy. And, more importantly, their fanbases still have hope.

The Eagles won last year but are the Birds’ fans expecting a repeat? Can the Browns do a 180 and come back after their winless season?

The Green Bay Packers have the most optimistic fanbase in the country, with 66% of the conversation in Green Bay being positive and only 2% being negative. Following the Packers are the Jacksonville Jaguars and Seattle Seahawks.

On the other side, the most pessimistic team in the country is the Washington Redskins, followed by the San Francisco 49ers and L.A. Rams, likely due to fair-weather fanbases in the cities.

When looking at the topics are popping up in the conversation, the Packers fanbase’s optimism is centered around Aaron Rodgers, who is returning from an injury. He’s a major component of their conversation.

The Redskins conversation is likely skewing negative due to their new acquisition: veteran running back Adrian Peterson. Much of the conversation surrounding him suggests the fans believe he’s washed up and past his prime.

Teams Mentioned in the Playoffs/Super Bowl Conversation

Another way to see which fanbases are the most optimistic about this year, we can look specifically at the conversation surrounding the playoffs and the Super Bowl and seeing which teams are being mentioned the most often.

Unsurprisingly, the top two teams mentioned in the conversation are last year’s Super Bowl competitors, with champion Philadelphia Eagles being the most mentioned team so far, followed by Super Bowl losers New England Patriots.

Surprisingly, the third most mentioned team in the playoffs/Super Bowl conversation this year is the Cleveland Browns. Perhaps some of the conversation is made up of sarcastic posts, but it certainly has to do with their high profile #1 draft pick, QB Baker Mayfield. Another large portion of the Browns’ conversation surrounds Bud Light placing locked coolers around the city, promising free beer upon their first win this season.

Rounding out the top 5, are the Atlanta Falcons and the Green Bay Packers.

By looking at online conversations, we are able to find interesting insights into how cities around the country view their teams’ odds for this year’s season and which teams are the most mentioned in the Super Bowl conversation.

All it takes now is the season to play out to see if these fanbases were right to be optimistic.

For more football insights, read this blog: Why the Super Bowl is a Brand Bowl

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