We analyzed millions of social media conversations about entertainment to better understand the landscape and make inferences about the future of home entertainment. Here are three of the most important takeaways.
People started talking about cutting the cord before cable companies recognized there was an issue
How do we know? An analysis of social media conversations revealed that the cord-cutting chatter has consistently climbed in the last three years, from around 20,000 posts in 2013 to over 120,000 in 2016. Which led us to ask: Did social media help spread the cord-cutting trend?
I hate commercials. I love tv. Cable is tearing me apart inside. Netflix is a saving grace. Is it time to cut the cord?
— Pdx fool (@pdx_fool) November 19, 2010
Social media rapidly became a support group for traumatized cable subscribers where the hate for TV transformed into love for Netflix.
There is a tight fight among streaming services to clamor to the top
Streaming services may have eaten cable’s lunch but they still have to fight rivals in their own category. Netflix emerged as the darling of this category, eliciting positive consumer sentiment, the highest share of voice, and loving tweets.
A Cord Cutter’s Guide to Quitting Cable and Watching Internet TV http://t.co/RwaaUjmc52
— Cher Jones (@itscherjones) October 22, 2014
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IRL concerts are becoming URL concerts
Where are teens watching concerts? On the internet, of course!
This is the cord-nevers generation that turns to the internet for everything, even live events such as concerts, sports and festivals. Crimson Hexagon data shows that the audience skews younger — teens who are inhibited from attending events due to costs and location.
For more consumer insights on media and entertainment, download the full report here.