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Social Media Analysis of Turkish TV Show Mystery: Who Shot Ferhat?

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November 11, 2012

by Crimson Hexagon's Editorial Team
@crimsonhexagon

Crimson Hexagon’s social media analysis technology provides insight into popular Turkish TV show’s cliffhanger.

Kuzey and Guney

When a major character was killed at the end of a recent episode of Turkish television show Kuzey and Guney, loosely based on Rich Man Poor Man and broadcast on the popular Kanal D channel, the following episode focused on developing the mystery surrounding his murder.

Clues were revealed implicating many of the show’s characters, creating intense online speculation about the murderer from the Balkans to Dubai among the show’s devoted fan base. The sensation was perhaps not at the scale of the popular US drama Dallas‘ “Who shot J.R?”phenomenon, but was big enough to push some of the TV series’ hashtags to the top of worldwide trending hashtag list at Twitter. More than 30,000 tweets were posted online within a couple of hours after the episode aired.

We utilized Crimson Hexagon’s ForSight™ social media analysis platform to demonstrate the language agnostic nature of our technology by tracking what the fans thought about the “Who Shot Ferhat?” In comparison to Natural Language Processing (NLP) techniques, Crimson Hexagon’s algorithms do not require an intimate understanding of different languages. Instead, it relies on identifying statistical patterns within posts to track the proportions of conversations.

Crimson Hexagon’s ForSight™ platform showed that Guney seems to be the fan favorite as the killer. Sami, Guney’s father, was fans’ clear second choice until the last episode when he lost his place to Burak when further evidence was revealed. Zeynep has also risen in the social media conversation as an accomplice of Burak.

Fans also took advantage of the trending hashtags to jokingly implicate real-life public figures, including Ali Agaoglu, a billionaire developer whose latest construction plan near Fatih Forests drew widespread criticism on social media.

Who Shot FerhatIf social media existed back in 80s, perhaps J.R.’s mistress would have been implicated much earlier through the collective wisdom of the viewers.

What do you think? Tweet us your Thoughts @CrimsonHexagon or comment below. If you want to learn more about Crimson Hexagon’s ForSight™ social media analytics platform, sign up to receive a live online demo.

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Crimson Hexagon

What is “The Crimson Hexagon”?

Our company’s name derives from the “Crimson Hexagon” described in Jorge Luis Borges’ short story, The Library of Babel, which was published in Spanish in 1941 in his collection, The Garden of Forking Paths.

The narrator in Borges’s story describes a library of astronomical size comprised of almost infinite adjacent hexagonal-shaped rooms that collectively contain every possible combination of just 25 characters, a period, and a comma.

Though most of the books are gibberish, the library also contains every valuable book every written and that might ever be written.

Similarly, our Crimson Hexagon software platform finds meaning in a seemingly endless volume of unstructured text and images.

Given our name, it flows naturally that the color crimson is central to our identity.

Interestingly, our founder, Gary King, is a world-renowned social scientist and professor at Harvard University, which is another world-leading institution that also is known not only for the color crimson, but also for helping inquiring minds find meaning.

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